In this client-facing role, we were responsible for providing strategic growth recommendations for PH Jones & British Gas in order for them to reach their 2022 targets of 40,000 New Properties, 10% Growth and £27M worth of installations in 2022
Having carried out comprehensive and detailed research, we pinpointed a gap in the energy market to supply affordable and renewable energy for the BAME community in geographically targeted areas. These communities were not being served or targeted by competitors yet presented a huge opportunity for business growth through tailoring the product offering.
In addition, weplayed a pivotal role in researching and unearthing the gender pay gap within the business. This provided positive information to the business and we were able to promote a point of differentiation which became essential to marketing to County Councils and similar organisations when choosing energy providers.
Please note that this job was strictly under a Non-disclosure agreement due to the possible strategic outcome/s.